Hi, I am Mark and run a marketing company that helps small businesses find new customers. I live in a village called Elm, Cambridgeshire, situated in the Fenlands.
12 years ago I owned a small photography business. I had quit a successful career as an IT programme manager to pursue my passion for photography and be my own boss. I got to go out and do the thing I love every day.
But…there was one problem.
A problem nobody had explained to me.
A problem so scary that it kept me awake at night and started to sour my passion for photography.
I needed new customers. All the time.
This one question was permanently on my mind – how do I get new customers?
Word of mouth was great. But it was also stressful. There was no consistency. It was like waiting for a bus – none for ages then two turn up at once.
I spent a lot of time searching on the internet for solutions. Searching on the internet. Searching on the…the penny finally dropped.
People used the internet to find solutions to their problems!
All I needed to do was make my website appear at the top of the search results.
I discovered that I needed to become an expert in Search Engine Optimisation. So I did. I spent hundreds, if not thousands, of hours scouring forums, asking questions and making mistakes.
A lot of mistakes!
With hindsight, I should have found an expert in SEO to do the work for me. Freeing me to do what I wanted to do – create and sell beautiful images.
But, now I knew how to get websites to the top of the search results. And have been refining my processes over the last decade to allow me to get consistent results.
Consistent results that provide a regular source of potential customers. People that had been searching for exactly what the website offers.
So they are pretty high-quality leads.
If you are looking for high quality leads for your small business, I am 100% confident I can help you. Click the big, bright button below to contact me and I’ll let you know how I can help you:
- take away the stress and worry of not knowing where your next customer is coming from
- increase the number of leads you get, allowing your business to grow by 2x, 3x, 5x or even 10x
- free up your time to do what you want to do, rather than chasing prospective customers all the time
Of course, you can choose not to click the button and spend hundreds of hours learning SEO yourself and risk having Google remove your website from the search results by making one, single mistake.
Contacting me is free and I’ll give you open and honest advice on what you need to do and how I could help you achieve the results you desire. Click the button now!
What is SEO?
SEO which stands for search engine optimisation refers to techniques, strategies, and tactics which help websites rank higher in the organic search engine results by making the sites more visible to online users, particularly those who’re looking for a specific product, service or brand through the search engines. Our Fenland SEO expert services can greatly benefit business owners by immensely improving their revenue in the long run. Search engine optimisation can help boost online presence, popularity, and click-through-rate, and through this, Cambridgeshire businesses can enjoy a significant growth when they invest in SEO. In this article, we are going to discuss the benefits of search engine optimisation for Fenland business owners.
SEO for Local Businesses in Fenland
First of all, you should know that SEO helps business owners get faster, smoother, and more user-friendly websites. Well, although there are some people who are still clinging onto the old definition of search engine optimisation, thinking that SEO only involves optimizing for search engines, however, nowadays, SEO is also about enhancing user experience. When you have a well structured, clean, organized and uncluttered website, it compels even the casual visitors to stay much longer, thus decreasing the bounce rate and increasing your page views. Similarly, having relevant content will help keep your readers/visitors happy as they’re more likely to find answers to their questions and pressing issues, and can help them find what they are looking for on your website. In other words, On-page SEO when done right, makes the users happy, which makes the search engines happy as they like serving high-quality information to the users.
Also, since SEO leads to optimized websites which load faster and are user-friendly, your website will be compatible with a wide range of devices including mobile phones and tablets; this will most certainly help bring in more customers. The internet/web is a global marketplace with more than 3 billion people online; this creates a virtually limitless reserve of potential customers. With proper, expert SEO, your business can adjust its’ campaign to target these users. This is why businesses that have SEO optimized sites tend to bring in more customers/clients and grow almost twice as fast as the Fenland businesses that don’t have SEO optimized sites. If you are willing to invest in SEO, it will certainly help bring the targeted traffic to your site, and eventually a lot more customers to your business, than any other type of marketing tactic or technique you will ever use. In addition to this, search engine optimisation has the ability to create client or customer loyalty; a loyal customer is a very good customer not just because he/she will spend more money at your business, but also because he/she will most likely recommend your business to other people. Another important thing to note is that when you start featuring on the 1st pages of Google every time a customer in Cambs enters their search query related to your service or product, he/she will be encouraged to purchase from you again, hence improving the overall number of returning customers.
- An SEO optimized site which is easy to use, compatible with tablet and mobile devices, and loads fast, translates to much better conversions; this is because the visitors coming to your SEO optimized site are likely to become subscribers, customers or loyal visitors.
- According to a recent survey, 35% of businesses said that search engine optimisation brought in excellent results for the online marketing ROI (that is, return on investment). With an SEO optimized website, visitors or readers come to your site based on the tag(s) within your site for a purpose; either to purchase a product or request for a service. These visitors can eventually become loyal customers which lead to a better ROI.
Another great benefit of Applewood Marketing‘s expert SEO services to Fenland business owners is building brand awareness. When your website starts appearing on the 1st pages of the search engine results pages, your potential clients or customers are much more likely to trust and like your products, services or/and brand when searching for a particular term, than the other brands that do not have a solid or strong web presence. Therefore, any business owner who needs to build proper brand awareness needs to invest in search engine optimisation, and gain the top search engine positions for the terms that are related to their particular business.