Hi, I am Mark and run a marketing company that helps small businesses find new customers. I live in a village called Elm, Cambridgeshire, situated near Wisbech.
12 years ago I owned a small photography business. I had quit a successful career as an IT programme manager to pursue my passion for photography and be my own boss. I got to go out and do the thing I love every day.
But…there was one problem.
A problem nobody had explained to me.
A problem so scary that it kept me awake at night and started to sour my passion for photography.
I needed new customers. All the time.
This one question was permanently on my mind – how do I get new customers?
Word of mouth was great. But it was also stressful. There was no consistency. It was like waiting for a bus – none for ages then two turn up at once.
I spent a lot of time searching on the internet for solutions. Searching on the internet. Searching on the…the penny finally dropped.
People used the internet to find solutions to their problems!
All I needed to do was make my website appear at the top of the search results.
I discovered that I needed to become an expert in Search Engine Optimisation. So I did. I spent hundreds, if not thousands, of hours scouring forums, asking questions and making mistakes.
A lot of mistakes!
With hindsight, I should have found an expert in SEO to do the work for me. Freeing me to do what I wanted to do – create and sell beautiful images.
But, now I knew how to get websites to the top of the search results. And have been refining my processes over the last decade to allow me to get consistent results.
Consistent results that provide a regular source of potential customers. People that had been searching for exactly what the website offers.
So they are pretty high-quality leads.
If you are looking for high quality leads for your small business, I am 100% confident I can help you. Click the big, bright button below to contact me and I’ll let you know how I can help you:
- take away the stress and worry of not knowing where your next customer is coming from
- increase the number of leads you get, allowing your business to grow by 2x, 3x, 5x or even 10x
- free up your time to do what you want to do, rather than chasing prospective customers all the time
Of course, you can choose not to click the button and spend hundreds of hours learning SEO yourself and risk having Google remove your website from the search results by making one, single mistake.
Contacting me is free and I’ll give you open and honest advice on what you need to do and how I could help you achieve the results you desire. Click the button now!
The Benefits of Search Engine Optimization (SEO) for Wisbech Businesses
Search engine optimization (SEO) is an online marketing strategy that has found use and business relevance in virtually all market niches. Many businesses with an online presence have incorporated SEO into their online marketing strategies. For such businesses, this means developing a lot of relevant online content to attract inbound links that help in building online visibility and high rankings on the keyword searches relating to the business and its products or services. Wisbech SEO Expert services are the way to build your SEO.
Local SEO is the new focal point in SEO marketing strategies. This denotes the plan of optimizing the visibility, authority, and sales of a business for a certain geographical region. This is a highly targeted niche-based strategy that transforms the use of SEO in online marketing strategies. It is a strategy that all entrepreneurs should be focusing on. Here are some of the business benefits that your entrepreneurial venture may reap from investing in local as well as general SEO.
Cost-Effectiveness in Marketing
The expenses incurred in the implementation of a fully efficient SEO strategy for your business are relatively low when compared to the expenses you may incur in other types of online marketing. Other marketing strategies such as Pay-Per-Click advertising and e-mail and social media marketing may be more expensive than implementing an SEO program. Similarly, other traditional marketing strategies such as the use of televised ads and magazine ads may be more expensive than SEO.
Search Engines Drive Virtually all Online Service and Product Searches
Search engines such as Google and Bing take up approximately 80%-90% of the online checks on services and goods done by prospective Wisbech customers. Most of the prospective consumer checks seek for service and product reviews. These checks may significantly rise as the online use of mobile telephony increases. In future, it is even expected that searches done on Smart-phones may soon exceed the traffic of searches from personal computers. Most of these searches are also locally specific. Most search engines are now responding to this trend by collecting user location information and search histories so as to deliver location-specific results in their search engine result pages (SERPs). This means that local companies with strong local SEO strategies may compete against national or international giants. This implies that even large companies with national or international authority and presence may easily be outranked by small companies providing similar offers because of their proximity to the searchers.
SEO Improves your Competitive Edge
In order to effectively compete against companies in the same market niche, you need to replicate and improve on their strategies of marketing. Lacking a local SEO strategy can be a significant undoing if your competitors have implemented the strategy before you. The result is that you will fail to get to the clients who go online to seek for product and service information as well as services and products, which are provided by your business as well as your competitors, who already have an online presence and an SEO strategy.
Local SEO Levels the Business Competition Field
Small entrepreneurial ventures that start in your home office or your garage can have an even playing field just like the big players in the industry as long as you have access to the internet. With a strong local SEO strategy, you may even snatch clients from big and well-performing brands with ease. All you will need is an SEO strategy that will enable you to outrank the big players and be the first in front of the prospective consumers’ search results displayed by search engines. All this is also achievable at no extra cost. In fact, your SEO strategy may cost as much as that of any big company or even less, but yet effective. In addition, SEO allows you to access the global market through the internet – a possibility that is limited to brick-and-mortar ventures that have no online presence.
Keyword Research and Access to Data
Conducting an SEO campaign may allow you to collect information and data, which may show you what your prospective consumers are into presently. This information may become the basis for developing novel ideas and services or products. The search words often used point to the needs, preferences, and desires of consumers. These can be a valuable insight into market research and service and product development. The same information may assist in your copywriting and the development of relevant online content for your company’s landing pages, blogs, or websites.
Increase in Organic Traffic
Organic search traffic is a significant indicator of the potential of future business growth. Ideal services and products tend to gain popularity and the resultant buzz improves search ranking for any brand involved because of social signals, brand mentions, and inbound links. Organic traffic is free, and it is often associated with a large Return on Investment. Investors are aware of this fact, and for an entrepreneur seeking business funding, such organic search traffic can be a way for you to prove to your prospective investors that there is long-term viability in your business venture so as to secure funding.
Permanence of Marketing Information
Unlike televised ads, which cease to be aired once their payment is exhausted or magazines and newspaper ads, which are discarded with the print material, SEO-based marketing never expires. The online content that is optimized is always made available for prospective consumers on your landing pages or blog, and it can be viewed at any time and from anywhere. This creates significant permanence in this online marketing strategy.
Trust and Increased Brand and Product Recognition
Effective local SEO gives your website top ranks that lead to high exposure. Virtually all people trust search engines such as Google and Bing as credible sources of information on products, services, and companies. Therefore, having an effective local SEO strategy for your Cambridgeshire business implies that your site gets vouched by these search engines. Ranking highly on these search engines improves your trust rating and this is important for start-ups that don’t yet have widespread recognition of their brands.